Photos of people generally garner the most engagement, so keep this in mind when creating your own content. Tagged photos from your customers, reels, memes, graphics, etc can all make for a good Instagram post. Navigating Instagram’s platform is different now than it was even months ago. Static ads with a static image and a call to action that says, "BUY THIS!
Use them to turn a previous post into a sponsored one to extend your reach. If your objective is high visibility, promotions are your answer. If you’re more in need of brand awareness, launching an entire campaign may turn out to be a waste of time and money. A promotion takes a high performing post and turns it up a notch. It takes it to the next level regarding engagement — ramping up likes, views, shares, and more.
You need to pay attention to your new followers and make them feel like they’re a part of your community. While these two metrics are similar, exits have a less negative connotation. For example, if someone exits your story, it could just mean that the viewer was running out of time to watch stories.
Using an Instagram scheduler can also help with your Instagram hashtag strategy. Read more about buy followers instagram here. Coming up with good Instagram captions is a challenge for everyone, but it’s even harder if you have to write the caption on the fly, every single day. Remember that while responding to a follower or customer on Instagram might seem like a small thing to you, it can mean a lot to them.
Imagine being able to reach the specific groups of Instagram users you want to connect with, engage them, and convert them into customers. I spoke a bit about this during the budgeting step of Instagram ad-set up, but using the ad-schedule feature is a great way to get people at the right time. TrackMaven analyzed 65,000 posts and found that 9 hashtags is the ideal number for highest post engagement.
When Instagram first announced in 2016 that they were replacing the chronological feed with an algorithm, most people responded with a less-than-joyous reaction... This also applies to brands looking to attract more attention organically. As a rule of thumb, think "so what" before you hit "publish" for your promotions on Instagram. Doing so will ultimately encourage you to write more compelling captions. Pinup Girl also does a great job of highlighting why their products rock and allows their brand voice to shine through in the process. This is a simple tip but is definitely something worth mentioning.
For instance, if you bid manually you’ll have the control to decide how much each lead is worth to you. This isn’t necessarily a negative thing, but if you have content that you’ve created specifically for Instagram, you should select "Edit Placements" here. Luckily, the goals are named in a self-explanatory manner.
This is your most standard ad format, and likely the one you see most often scrolling through your own feed. These ads are single images that will appear as a native experience as your target lead is scrolling through their feed. The lovely thing about these ads is that they don’t feel like ads, especially when done well. As mentioned above, you can also run an ad schedule to target specific times of day and days of the week when you know your audience is most active on the platform.